NY&Co , provides marketing , represantative and management solutions & consultancy services to the distinguished local and international hotel brands,high-end restaurants,destinations and all tourism companies.

As a specialist in traditional and digital marketing, pr and operations its range of services extends from hotels and resorts ,restaurants to cafes to spas and other hotel and tourism related entities.

NY & Co also does brand representations for destinations and brands seeking to set up operations and do business in Turkey.


As NY&Co.GLOBAL HOSPITALITY CONSULTANCY  We are celebrating another remarkable milestone of our success and this time we are onto the world stage!

We are thrilled to announce that as NY&Co.GLOBAL HOSPITALITY CONSULTANCY, we have succeeded in the 8th Hospitality Awards, proudly hosted by LUXlife, and recognized as the Best Hotel Marketing & Management Consultancy 2023!

It is a great honor to be part of the Hospitality Awards, a prestigious awards program presented by LUXlife that recognizes the best of the best in the hospitality industry worldwide.




We have considerable experience and accumulation in the hospitality sector.

We know the dynamics of the sector very well. Therefore we advise hotel owners, investors, developers, and operators on how to maximize profitability and enhance their reputation.

We work as a solution partner in all processes that are required to be done. Our experienced and professional team closely monitors the leading l tourism sector in local and international parts. We are a member of the International Society of Hospitality Consultants and many associations.









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Nermin Yurtoğlu is the Founder and CEO of NY&Co

Nermin Yurtoğlu, founder of NY&Co.Global Hospitality Consulting, has a career and continent-spanning, visionary understanding of successful global hospitality. Her expertise, creative passion and insight has provided the guidance and inspiration to transform hotel brand visions into successful realities across innovation, strategy, and operational excellence for clients.

Nermin Yurtoğlu has a comprehensive operational background and extensive experience in the hospitality and tourism business for more than twenty years. She has a BSc in the Department of Tourism and Hotel Management at Bilkent University Then, Ecolé Hotelier in Switzerland, one of the most prestigious tourism schools in the world and studied Digital Marketing at City University in London. She was CEO of a tourism group which is known for its luxurious investments in the historical peninsula of Istanbul,

Nermin Yurtoglu is an indispensable business partner for many well-known brand hotels, restaurants, cafes, yachts and jewellery companies. Ms Nermin Yurtoglu is originally from Turkish but has a wide-ranging international background. She is a professional traveller and column writer, and photographer. She is written about travel, gastronomy, culture and entertainment (www.travelgoddess.com; www.nerminyurtoglu.com) If she is not working, you will find her in the mountains skiing running or designing jewellery.

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