NY&CO – VRESORTS PARTNERSHIP ANNOUNCEMENT
VRESORTS LAUNCH TRANSFORMS VR-COMMERCE IN THE HOSPITALITY INDUSTRY
Headquartered in Singapore, VResorts is a VR-commerce and VR content innovator that caters to resorts and hotels all over the globe with its innovative virtual reality solutions.
VResorts has now launched its Virtual Reality Booking Platform – the first of its kind ever, enabling travellers to choose their destinations and purchase their vacations from within the virtual reality space.
This innovative content creation and meta-search platform now allows travellers to experience high-quality immersive experiences before purchasing ensuring a competitive edge for hotels and resorts that are on the platform.
Disruptive innovation in hospitality distribution channels has been limited to the rise of online travel agencies in the mid-90’s and, more than a decade later, the evolution to mobile booking platforms.
VResorts is introducing VR-commerce, for offline goods and services, as a new concept to pioneer the new age of e-commerce businesses.
VR-commerce perfectly combines the benefits of online and offline shopping in one platform. It provides consumers the convenience to shop from home and compare prices, whilst engaging with the product or service on a sensory level.
VResorts platform helps users to ‘pre-experience’* the destination and facilities, eliminating the need for lengthy, unnecessary content, and this will positively impact the customer’s experience in their decision making. Hotels and resorts on the other hand, benefit from this immersive experience that can be used as powerful sales and marketing tools, elevating the brand offering and personalization of the product – making sales conversion more likely. Initially developed for travel bookings, this technology can also be applied to any product or service across any industry and users can experience it from the comfort of their homes. It is the first VR-commerce platform in the world that is making a user’s vacation research experience as natural and intuitive as possible.
As the 2020 pandemic propels remote experiences to the forefront, this virtual reality booking platform will help hotels and resorts distinguish themselves in the market; an increasingly challenging task for brands and marketers in the world now.
“We believe virtual reality bookings, and indeed commerce, is the most immediate beneficiary of the Corona Pandemic. Consumers demand the ability to interact with brands in the format most convenient and natural to them and we believe that VR-commerce for offline goods and services is simply catering to this need,” says Vladimir Varnavskii, founder of VResorts.
He goes on to say, “The new norm for us is to continue curating diverse and seamless VR experiences on our platform to ensure that consumers’ confidence in what they are purchasing is absolute”.
People want to experience the products and services with the ease of using their devices. In such a scenario, VR is a viable part of the digital space and has seen accelerated development over the last few years. VResorts believe that they are currently in the transition phase where most of the users are being introduced to VR-commerce for offline goods and services for the first time.
The team has a pedigree in VR stretching from content creators for Discovery and National Geographic to consulting giants such as Mckinsey with all members being Hoteliers thereby ensuring tools and solutions that are focused on the industry.
What’s New ?
Hotels and Resorts are automatically listed on the platform and will therefore have access to a new channel of engagement with customers. They also can upgrade the traditional content to immersive VR stories to increase sales by virtue of the “try before you buy” pre-experience of VR.
VResorts has launched a powerful yet easy-to-use app for the various Virtual Reality App Stores starting with Side Quest on September 15th. Whilst business logic is similar to traditional Online Travel Agencies, the platform drives purchasing through the virtual browsing of various hotel options. You can also teleport and walk through the hotel to pre-experience it before the booking. Therefore, the platform finally allows VR users to shop in VR beyond the current traditional digital content.
V RESORT Company Information
VResorts was founded in 2018 with the aim of making it easier for people to (pre) experience travel using Virtual Reality (VR). Transforming the way travellers make their destination choice using VR technologies, VResorts is the first VR hospitality company in the world to believe in the power of combining Storytelling and VR-commerce to enhance a guests/consumers immersive experience and give the power to hotels and destinations to tell their stories the way they wish to.
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As NY&Co ,we pround to be partner of VRESORTS in TURKEY